Prepare Your Franchise for GA4: The Good, The Bad, and How to Get Started

Prepare your franchise for the switch to GA4 with insights from our webinar. Learn about the right mindset, strategy, and implementation for success.

Clare Kelly

Latest blog posts

6 Ways to Capitalize on Changing Digital Marketing Trends

The fastest franchise marketer wins. Here are several tips on how to recognize a trend and use it to help generate leads and boost both traffic and revenue for your operation.

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8 Elements to Improve Your Landing Pages and Increase Conversions

The landing page is the first interaction a visitor will have with your website. Better landing page optimization can decrease bounce rates and encourage heightened engagement.

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Here's What You Need in Your Marketing Technology Stack

A good tech stack can empower a franchise and help it grow, while a bad one can be a waste of time and money. Here's how digital marketers can tell the difference.

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8 Ways Making Your Site Accessible Improves SEO

Website accessibility is key, not only to make it easier for your current visitors but also to increase your ranking on the search results page. Here's how to get started.

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5 Ways to Easily Decrease Your Website’s Page Loading Times

Poor page speed is one of the main contributing factors to higher bounce rates, loss of traffic, and a negative customer experience resulting in loss of revenue. Fixing it is an utmost priority.

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Open Source vs Enterprise Software: Build or Buy?

Opensource and Enterprise Software both come with their own unique advantages and disadvantages that franchisors need to understand if they are to use one over the other to grow their business.

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The Four Basics of eCommerce Marketing

eCommerce marketers need to understand how to reach an audience in four places at once as, alternatively to offline marketing, an omnichannel experience is necessary and expected.

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Enrich Your Website’s Customer Experience with Interactive Features

Websites are continuing to evolve, and the ones that only offer a static experience are falling behind. Here are ways to increase engagement by implementing engaging features on your site.

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How to Craft the Perfect Unique Selling Proposition

Your franchise business is unique, and you need a way to let your audience know that. Generating a unique selling proposition can highlight why your business deserves their attention.

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