Prepare Your Franchise for GA4: The Good, The Bad, and How to Get Started

Prepare your franchise for the switch to GA4 with insights from our webinar. Learn about the right mindset, strategy, and implementation for success.

Clare Kelly

Latest blog posts

The First Annual TruPresence Franchise Marketing Benchmark Report

The first annual TruPresence Benchmarking Report looks to track new franchise trends, rising technologies, and ways franchisors are using to better their operations.

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The Importance of Digital Reporting for Franchise

Franchises can better communicate internally by unifying the way they report on essential data needed to grow, clarifying dynamic goals that represent the needs of franchisees and franchisors equally.

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How to Understand the Pillars of Digital Franchise Marketing

The pillars of digital franchise marketing can engage an audience and grow awareness across every level of the market and are something franchisors need to know.

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How Your Franchise Should Prepare for GA4

Google Universal Analytics will soon be replaced with Google Analytics 4. Franchisors must know how this switch affects their business and how to be prepared.

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How to Use AI Data and Analytics to Increase Traffic and Conversion

Artificial Intelligence gives Franchisors new ways to analyze and implement data into growth strategies, helping drive traffic and conversion for each location.

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Let’s Recap: SEO Marketing Strategies to Accelerate Franchise ROI

In "TruPresence Talks," industry experts help franchise marketers learn to accelerate ROI and see the impact of data analytics on a multi-location business.

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Why Franchises Need Individual Franchisee Website Performance Analytics

Franchisors know location webpages act as separate sites, needing tools that provide location analytics to see how the operation runs at the local level.

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Social Media for Franchise: Giving a Face to the Corporate Name

Social media can help provide an easy path for building local engagement and is something that every franchisee can use to their advantage with these three strategies.

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Marketing Tips for Franchise: Don't Let Your Strategy Suffer

Here are some tips and tricks on how franchises can manage the daunting task of effectively and efficiently marketing to national and local audiences at the same time.

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